The founder was 72 and had a successor announced 15 years earlier

Bernardo Bardawil · Apr 24, 2026

The founder was 72 and had a successor announced 15 years earlier.

An impeccable org chart. Aligned internal communication. A family office presenting the transition plan at every company event.

And nothing had been decided.

Every critical decision still went through the founder, around the official CEO. The market noticed before the Board did. Senior executives began negotiating loyalty with two centers of power at the same time.

When the founder was diagnosed, succession happened in four weeks. No revisited tax planning. No updated shareholders' agreement. No alignment of the key executives who had already chosen sides.

The succession did not fail at the announcement. It failed the first time the successor decided, and the founder undid it.

• Valuation fell 22% in two quarters after the forced transition
• Three key executives left within six months, taking operational continuity with them
• The shareholders' agreement signed at the wake cost eight years of probate

There is no postponed succession. There is succession transferred to the event that will not ask.

The question was never whether the founder would decide. It was whether he would decide before the event that was already on its way.

Also published on LinkedIn, where the conversation continues in the comments.