True innovation is not just applying pre-existing methods like Toyota, ABC or D

True innovation is not just applying pre-existing methods like Toyota, ABC or D. Calling any use of a methodology innovation is a mistake.
Genuine innovation comes from the need to solve a specific pain or a particular problem with something built to measure. It is not a cake recipe, but the creation of something truly new for a unique context.
What is your view on what defines innovation?
Also published on LinkedIn, where the conversation continues in the comments.
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