One sentence on the EXAME ESG Summit stage stopped the room

One sentence on the stage of the EXAME ESG Summit 2026 stopped the room.

Alexandre Kalache went up to talk about longevity and handed back a bill nobody had asked for.

Life expectancy jumped from 46 to 77 years. By 2031, Brazil will have more elderly people than children for the first time in its history. And we are growing old before growing rich.

It is not a public health topic. It is the largest market reconfiguration of the century, consumption, work, cities and products shifting their axis at the same time.

And most companies still treat it as a trend for reports.

A trend is followed. A decision is made.

On the Board, the reading is direct: every business transformation agenda that becomes a slide and not a deliberation costs market position in the medium term.

Longevity is not the future. It is the decision of now. And the cost of postponing it has already started.