Innovation does not depend on geniuses. It depends on attention

Bernardo Bardawil · Apr 6, 2026

Comment on Carlos Alberto Tavares Ferreira's post about Ryanair's operational efficiency.

Innovation does not depend on geniuses. It depends on attention.

The savings generated here did not come from disruptive technology. They came from someone who stopped and questioned what everyone already accepted as normal.

That question costs nothing. Its absence erodes margin, every day, in silence, with your authorization.

Most companies do not have an innovation gap. They have a more expensive problem: nobody is looking.
• Processes running for years without a real owner
• Cash bleeding in decisions nobody revisits
• Leadership busy with the agenda while money slips away with no owner
• Competitiveness lost not to the market, but to internal inertia

Operational inertia does not show up in the meeting minutes. It shows up on the balance sheet.
It is not a lack of ideas. It is accumulated neglect, and the cost is already on the books.

Also published on LinkedIn, where the conversation continues in the comments.