Going on stage never made me comfortable. It forced me to turn 25 years of operations into a 40-minute thesis

Going on stage never made me comfortable. It forced me to turn 25 years of operations into a 40-minute thesis.

I am shy by default. I chose discomfort because the alternative was to stay invisible.

I took to Semana do MEI, at Sebrae-SP, a talk on sales with Artificial Intelligence. Not to impress, but to show where the small business loses money without noticing.

Every talk forces me to distill what I learned operating. Business Transformation stops being a concept when it becomes language the entrepreneur applies on Monday.

Whoever only speaks nicely has not been through a hard decision. Whoever has been through one speaks simply.

• A speech with no operation behind it does not survive the first question.
• The stage becomes ego when it forgets the problem of whoever is listening.
• Content without application is entertainment, not strategy.

Get comfortable with discomfort. That is where the decision happens.