Falling in love with the problem, and not only with the solution, is a crucial lesson

Falling in love with the problem, and not only with the solution, is a crucial lesson.

It often happens that we dedicate ourselves to an idea, as happened to me and Fábio back in the taxi days, and realize we misjudged the niche and the customer's pain. We had a solution looking for a problem, focused on someone who simply did not have the need.

It is essential to validate the real pain before investing in the solution.