Board Member · Advisor · Strategist · Executive · Investor

I help CEOs and partners decide with more clarity and less cost.

More than 25 years making real decisions, from the shop floor to the boardroom. When a company grows faster than its ability to make decisions, that is where I step in.

My purpose is to help business families preserve what they have built, preventing conflicts, misaligned decisions, and poorly managed succession processes from compromising the business and the relationships that sustain it. After living this reality for 21 years, I apply clear, targeted methodologies to strengthen relationships, structure decision-making, and ensure continuity.

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Core Strengths

Advisory Board & Governance Strategic Advisory Family Business Specialist

Strategist & Strategic Planning Advanced Negotiations (Domestic & International) Strategic Value & M&A Readiness

Revenue Growth Standardization & Expansion Operational Excellence

Discover the journey that brought me here...

Many people give opinions about decisions. Few actually make the decision happen. Bernardo is in the second group.

Gustavo Carriconde · CEO of ResumoCast Venture Studio

What I solve

Three situations where owners call me.

No theory, no lecture. Concrete decision, with consequence owned.

The stuck decision

You know what you need to do and still do not decide. I put the decision on the table and help you sign it.

Growth without structure

The company grew faster than your capacity to decide. I reorganize the direction before the bill arrives.

The solitude of the Board

Board, partners, family. I sit where the decision hurts and bring the conversation back to cash, margin and result.

Presence

Where I move.

Stage, Board and classroom. Strategic decision discussed with those who truly decide.

SpeakerSummit Solar 2025

PanelistBoard Academy

PanelistInstituto Empresariar · Family Governance

Bernardo with Uri Levine and Gustavo Carriconde

Circle

“Fall in love with the problem, not the solution.” The conversation that moves decision happens among those who build.

With Uri Levine, co-founder of Waze, and Gustavo Carriconde, CEO of ResumoCast Venture Studio.

I also serve as a volunteer at Sebrae SP, bringing decision and AI to small entrepreneurs.

Who I am

I do not talk about decision from theory. I talk because I spent more than 25 years signing my own.

I started in the warehouse. I ended up running an operation of ten thousand cars a month, half of the group's retail. I built the world's first Bosch technical training franchise. I moved into energy and was CEO across eighteen states. Today I sit on Boards and help owners unlock what is stuck.

See the full path →

Those who have sat with me

What they say up close.

He took the companies he managed to remarkable results and made them stand out in the market. He has a very interesting strategic vision. I strongly recommend him for leadership positions.

Fabio SousaCEO · President · Board Member

I have the privilege of having Bernardo as an advisor in strategic moments. He knows how to listen, provoke reflection and ask the hard questions that drive growth. He goes beyond the obvious.

Robinson FelixCEO and Founder at Clapesme

Bernardo is very talented. Able to work across multiple business fronts. He thinks strategically and relates with great ease to every level of the structure.

Simone PimentaCHRO · Board Member · M&A

He has a holistic view of the business. Very analytical, able to see the whole to make the best decision. Firm in his positions, yet flexible to discuss with peers.

Reinaldo SeabraCommercial Manager

See more recommendations on LinkedIn →

Let's talk

The decision you are postponing already has a cost. Let's put it on the table.

Talk on WhatsApp I'd rather start with the ISD

A direct reply from me. The ISD takes 3 minutes and guides our conversation.

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Linus Green Energy

bernardo@bernardobardawil.com